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eText: 
ISBN-10 0133544222ISBN-13 9780133544220
Print: 
ISBN-10 0-13-354417-6ISBN-13 978-0-13-354417-6
Author(s): John V. Thill; Courtland L. Bovée
Publisher: Prentice Hall
Copyright year: © 2015 Pages: 672
Description

&>For undergraduate business communication courses.

Learn Business Communication Skills by Example.

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

Available with MyBCommLab! MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com for more information.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges. 

  • Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.   

  • Offer the Latest Information on Today’s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

  • Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871 / ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176 /ISBN-13: 9780133544176 and ISBN-10: 0133545814 / ISBN-13: 9780133545814.

    MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor. 

    Three Ways to Study
    with eTextbooks!

    • Read online from your computer or mobile device.
    • Read offline on select browsers and devices when the internet won't be available.
    • Print pages to fit your needs.

    CourseSmart eTextbooks let you study the best way – your way.