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Additional product details

eText: 
ISBN-13 9780133545029ISBN-10 0133545024
Print: 
ISBN-10 0-13-354498-2ISBN-13 978-0-13-354498-5
Author(s): Kenneth C. Laudon; Carol Guercio Traver
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 504
Description

For the undergraduate and graduate e-commerce course in any business discipline.

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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