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Additional product details

eText: 
ISBN-10 0135005876ISBN-13 9780135005873
Print: 
ISBN-10 0-13-119662-6ISBN-13 978-0-13-119662-9
Author(s): Michael D. Olsen; Joseph J. West; Eliza Ching Yick Tse
Publisher: Prentice Hall
Copyright year: © 2008 Pages: 384
Description

For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance.  Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.  

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