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ISBN-10 0135005922ISBN-13 9780135005927
ISBN-10 0131701290ISBN-13 9780131701298
Author(s): Paul S. Biederman
Publisher: Prentice Hall
Copyright year: © 2008 Pages: 640

For introductory courses in Travel and Tourism.

Written for a diverse audience, this book explores travel and tourism comprehensively—examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today.

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