Back to skip links

Additional product details

eText: 
ISBN-13 9780135045640ISBN-10 0135045649
Print: 
ISBN-10 0-13-714729-5ISBN-13 978-0-13-714729-8
Author(s): Roy A. Cook; Laura J. Yale; Joseph J. Marqua
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 432
Description

For courses in Tourism and/or Hospitality.

Written in a conversational style, this book views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.