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Additional product details

eText: 
ISBN-13 9780135078273ISBN-10 013507827X
Print: 
ISBN-10 0-13-507822-9ISBN-13 978-0-13-507822-8
Author(s): Alvin C. Burns; Ronald F. Bush
Publisher: Pearson
Copyright year: © 2012 Pages: 416
Description

For undergraduate Marketing Research courses.Basic Marketing Research usesExcel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. 

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