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ISBN-10 0135100003ISBN-13 9780135100004
ISBN-10 0136006698ISBN-13 9780136006695
Author(s): J. David Hunger; Thomas L. Wheelen
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 208

For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.