eTextbook
Fashion Now: A Global Perspective
ISBN-13: 978-0-13-159410-4 See more
Author(s): Celia Stall-Meadows
Price Information
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-512248-1, ISBN-13 978-0-13-512248-8
Print:
ISBN-10 0-13-159410-9, ISBN-13 978-0-13-159410-4
Author(s): Celia Stall-Meadows
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 384
Description
The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product of service to meet these needs or wants. The basic language adn principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions. The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.
