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Additional product details

eText: 
ISBN-13 9780136021537ISBN-10 0136021530
Print: 
ISBN-10 0136021484ISBN-13 9780136021483
Author(s): Donald F. Kuratko; Michael G. Goldsby; Jeffrey S. Hornsby
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 368
Description

This book helps students understand what makes up an innovative organization, the specific processes involved in corporate innovation, and how to assess an organization’s readiness for entrepreneurial activity and innovation.  

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