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Marketing Research, Sixth Edition by Alvin C. Burns; Ronald F. Bush Publisher: Prentice Hall Copyright Year: 2010 Publishing Date: 2009/07/14 eText ISBN-10: 0-13-602705-9 | eText ISBN-13: 978-0-13-602705-8 | Print ISBN-10: 0-13-602704-0 | Print ISBN-13: 978-0-13-602704-1 |
Pages: 672 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For undergraduate marketing research courses.
The “nuts and bolts” of marketing research.
Marketing Research gives students a “nuts and
bolts” understanding of marketing research and provides them
with extensive information on how to use it. Written at a level
first-time marketing research students understand, this text
provides the basic fundamentals of the statistical procedures used
to analyze data without dwelling on the more complex and intricate
concepts.
The sixth edition now includes new case ideas contributed from
innovative professors, updated insight from industry professionals,
and current information on how marketing research is being
practiced today.
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