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Additional product details

eText: 
ISBN-13 9780136074557ISBN-10 0136074553
Print: 
ISBN-10 0-13-607489-8ISBN-13 978-0-13-607489-2
Author(s): Russell S. Winer; Ravi Dhar
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 528
Description

For upper-level undergraduate or MBA courses in Marketing Management.

The only marketing management text with a strategic framework to take students beyond the basic concepts.

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