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Additional product details

eText: 
ISBN-10 013608740XISBN-13 9780136087403
Print: 
ISBN-10 0-13-715373-2ISBN-13 978-0-13-715373-2
Author(s): Ricky W. Griffin; Michael W. Pustay
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 656
Description

For International Business courses

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.  

The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.

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