Back to skip links

Additional product details

eText: 
ISBN-13 9780136089384ISBN-10 0136089380
Print: 
ISBN-10 0-13-608936-4ISBN-13 978-0-13-608936-0
Author(s): Marian Burk Wood,
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 224
Description

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.