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ISBN-13 9780136089384ISBN-10 0136089380
ISBN-10 0-13-608936-4ISBN-13 978-0-13-608936-0
Author(s): Marian Burk Wood,
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 224

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

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