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Additional product details

eText: 
ISBN-10 0136089852ISBN-13 9780136089858
Print: 
ISBN-10 0-13-608983-6ISBN-13 978-0-13-608983-4
Author(s): George S. Yip; G. Tomas M. Hult
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 320
Description

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.

Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.

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