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Additional product details

eText: 
ISBN-13 9780136102250ISBN-10 0136102255
Print: 
ISBN-10 0-13-610243-3ISBN-13 978-0-13-610243-4
Author(s): Gary Armstrong; Philip Kotler
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 648
Description

For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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