eTextbook
Marketing: An Introduction, Tenth Edition
ISBN-13: 978-0-13-610243-4 See more
Author(s): Gary Armstrong; Philip Kotler
Price Information
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Additional product details
eText:
ISBN-10 0-13-610225-5, ISBN-13 978-0-13-610225-0
Print:
ISBN-10 0-13-610243-3, ISBN-13 978-0-13-610243-4
Author(s): Gary Armstrong; Philip Kotler
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 648
Description
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
