eTextbook
Introduction to Electronic Commerce, Third Edition
ISBN-13: 978-0-13-610923-5 See more
Author(s): Efraim Turban; David King; Judy Lang; Linda Lai; Carol ...See more
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Additional product details
eText:
ISBN-10 0-13-611002-9, ISBN-13 978-0-13-611002-6
Print:
ISBN-10 0-13-610923-3, ISBN-13 978-0-13-610923-5
Author(s): Efraim Turban; David King; Judy Lang; Linda Lai; Carol Pollard; Deborrah C. Turban; Linda Volonino; Ivan C. Seballos
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 552
Description
For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
