Back to skip links

Additional product details

eText: 
ISBN-13 9780136110934ISBN-10 0136110932
Print: 
ISBN-10 0-13-611092-4ISBN-13 978-0-13-611092-7
Author(s): Michael R. Solomon
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 688
Description

For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.