Back to skip links

Additional product details

eText: 
ISBN-13 9780136117124ISBN-10 0136117120
Print: 
ISBN-10 0136117074ISBN-13 9780136117070
Author(s): Diane Martin; John Schouten
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 264
Description

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.   

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.