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ISBN-13 9780136117124ISBN-10 0136117120
ISBN-10 0136117074ISBN-13 9780136117070
Author(s): Diane Martin; John Schouten
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 264

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.   

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