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ISBN-13 9780205750535ISBN-10 0205750532
ISBN-10 0-205-33172-6ISBN-13 978-0-205-33172-7
Author(s): Melvin L. DeFleur; The Manship School of Mass Communication
Publisher: Pearson
Copyright year: © 2010 Pages: 400

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

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