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Additional product details

eText: 
ISBN-10 032180502XISBN-13 9780321805027
Print: 
ISBN-10 0321788508ISBN-13 9780321788504
Author(s): James F. McKenzie; Brad L. Neiger; Rosemary Thackeray
Publisher: Benjamin Cummings
Copyright year: © 2013 Pages: 512
Description

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 and 3, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program.  The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense.  I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful.”

— Aimee Richardson, Adjunct Faculty, American University, Washington, DC

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