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ISBN-10 1259065391ISBN-13 9781259065392
ISBN-10 0-07-089130-3ISBN-13 978-0-07-089130-2
Author(s): Belch, George; Belch, Michael; Guolla, Michael
Publisher: McGraw-Hill Ryerson Ltd. Canada
Copyright year: © 2014 Pages: 608

With the CourseSmart eTextbook version of this title, students can save up to 50% off the cost of a print book, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy. CourseSmart is an online eTextbook, which means users need to be connected to the internet in order to access. Students can also print sections of the book for maximum portability. Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. Providing instructors and students with comprehensive coverage, the new streamlined fifth Canadian edition shows students how to plan and construct an IMC plan better than any other product on the market - through the IMC perspective, current Canadian examples, Canadian data, decision oriented framework, increased social media integration, current theories, and increased amount of visual figures and exhibits.