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eText: 
ISBN-10 1292006137ISBN-13 9781292006130
Print: 
ISBN-10 0-273-74547-6ISBN-13 978-0-273-74547-1
Author(s): Richard Koch
Publisher: Pearson Education Limited
Copyright year: © 2011 Pages: 392
Description

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

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