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Additional product details

eText: 
ISBN-10 1292006153ISBN-13 9781292006154
Print: 
ISBN-10 0-273-75629-XISBN-13 978-0-273-75629-3
Author(s): Ian Linton
Publisher: Pearson Education Limited
Copyright year: © 2011 Pages: 272
Description

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

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