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Additional product details

eText: 
ISBN-10 1292007354ISBN-13 9781292007359
Print: 
ISBN-10 0-273-74551-4ISBN-13 978-0-273-74551-8
Author(s): Justin Basini
Publisher: Pearson Education Limited
Copyright year: © 2011 Pages: 224
Description

HOW TO WIN TRUST AND INFLUENCE CUSTOMERSThis revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business – and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing. 

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