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eText: 
ISBN-10 1292007656ISBN-13 9781292007656
Print: 
ISBN-10 0-273-75796-2ISBN-13 978-0-273-75796-2
Author(s): Andy Lopata
Publisher: Pearson Education Limited
Copyright year: © 2011 Pages: 304
Description

Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover:How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real salesDetailed guidance on how to use LinkedIn to generate referralsPractical, takeaway information which can be implemented easily in any business that needs to generate new sales

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