eTextbook
The Marketing Plan Handbook, Fifth Edition
ISBN-13: 978-0-13-307835-0 See more
Author(s): Marian Burk Wood
Price Information
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Regular price:$82.80
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-307845-0, ISBN-13 978-0-13-307845-9
Print:
ISBN-10 0-13-307835-3, ISBN-13 978-0-13-307835-0
Author(s): Marian Burk Wood
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 224
Description
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
