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ISBN-13 9780133078459ISBN-10 0133078450
ISBN-10 0133078353ISBN-13 9780133078350
Author(s): Marian Burk Wood
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 224

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.