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Marketing, 9th Edition by Lamb; Hair; McDaniel Publisher: South-Western, Cengage Learning Copyright Year: 2008 Publishing Date: 2007/01/04 eText ISBN-10: 0-324-71975-2 | eText ISBN-13: 978-0-324-71975-8 | Print ISBN-10: 0-324-36208-0 | Print ISBN-13: 978-0-324-36208-4 |
Pages: 704 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | With a fresh, streamlined design, MARKETING, 9e "Takes You
There"--helping students and instructors achieve complete marketing
success--by delivering the best the market has to offer:
cutting-edge coverage, powerful teaching and learning tools,
captivating examples, and innovative applications that ensure
students not only understand marketing concepts, but also know how
to effectively apply them to real-world practice. Packed with
choices, the book offers unequaled flexibility and exceptional
tools to meet a variety learning and teaching styles. An online
megaresource, CengageNOW creates personalized study plans that
enable students to identify weak spots and effectively master
materials. It also allows instructors to easily make and grade
assignments--and monitor students' progress. Shot specifically for
this textbook, an all-new video package features fascinating
success stories from vibrant companies. There are also myriad
resources to liven the classroom experience. And with the
Integrated Learning System, all content and supplements are
organized by learning objective. With its solid reputation,
engaging writing style, and success in a range of teaching
environments, this thorough, midlevel marketing text has
broad-based appeal among instructors and students alike--helping
both reach their ultimate marketing destination. |
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