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Additional product details

eText: 
ISBN-13 9781118761458ISBN-10 1118761456
Print: 
ISBN-10 0470673095ISBN-13 9780470673096
Author(s): Carol J. Pardun
Publisher: Wiley-Blackwell
Copyright year: © 2014 Pages: 312
Description

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

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