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Additional product details

eText: 
ISBN-13 9781285289472ISBN-10 1285289471
Print: 
ISBN-10 1285091868ISBN-13 9781285091860
Author(s): Lamb/Hair/McDaniel
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 400
Description

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 makes reaching out to students a breeze.

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