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Additional product details

eText: 
ISBN-13 9781628927191ISBN-10 1628927194
Print: 
ISBN-13 9781563677427
Author(s): Lynda Rose Poloian
Publisher: Bloomsbury USA
Copyright year: © 2009 Pages: 592
Description

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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