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Additional product details

eText: 
ISBN-13 9780077380632ISBN-10 0077380630
Print: 
ISBN-10 0073534307ISBN-13 9780073534305
Author(s): Griffin, Em
Publisher: McGraw-Hill Higher Education
Copyright year: © 2012 Pages: 608
Description

The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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