Back to skip links

Purchase eTextbooks at the new VitalSource web site. Product options and pricing may differ. Shop Now

Additional product details

ISBN-13 9781118819647ISBN-10 1118819640
ISBN-10 1-118-81956-XISBN-13 9781118819562
Author(s): Brad Geddes; ; ;
Publisher: John Wiley & Sons
Copyright year: © 2014 Pages: 696

This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that Googles expert consultant teaches to Fortune 500 companies in his seminars. Advanced AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.The third edition has been completely updated with more than 50 pages of new material on AdWords new and enhanced features, including the changes to campaign structure as well as targeting and segmenting capabilities for tablets, mobile, and desktop. It will be the most current, detailed book available on the popular AdWords platform. This book gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign. Expert author Brad Geddes shows readers the best tools and techniques for keyword research, including negative keywords. He delves into crucial landing page considerations, shows how to craft winning ad copy, and explores advanced PPC campaign optimization techniques, including how to optimize for a good quality score. Advanced AdWords also explores the intricacies of the Content Network and offers deep information about how to interpret reports, target internationally and locally, and effectively use the AdWords Editor for even thousands of keywords and ad copy configurations. The book then explores advanced bidding strategies, shows how to best organize and manage an AdWords account, and explains how best to test everything from landing pages to ad copy. Finally, the book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so that readers can confidently make decisions that will positively impact their own campaign.Advanced AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies.