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ISBN-13 9780138157937ISBN-10 0138157936
ISBN-10 0132063131ISBN-13 9780132063135
Author(s): Keith J. Tuckwell
Publisher: Pearson Education Canada
Copyright year: © 2010 Pages: 576

Canadian Marketing in Action is succinct, accurate, and effective: marketing made simple. Keith Tuckwell presents the material with his hallmark clear and concise writing style. There is a good balance of theory and practice and a host of examples that students can relate to, and the key focus is ensuring that these examples are easy to understand.  As reviewers point out, “Students read Tuckwell books!”