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ISBN-10 013231634XISBN-13 9780132316347
ISBN-10 0133372103ISBN-13 9780133372106
Author(s): Michael Solomon; Katherine White; Darren W. Dahl
Publisher: Pearson Canada
Copyright year: © 2014 Pages: 608

Explore the "act of buying" and beyond.

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

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