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ISBN-10 1118560701ISBN-13 9781118560709
ISBN-10 1-119-94189-XISBN-13 978-1-119-94189-7
Author(s): Grant, Robert M.
Publisher: Wiley
Copyright year: © 2013 Pages: 848

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, a greater focus on strategy