Back to skip links

Additional product details

eText: 
ISBN-10 1118560701ISBN-13 9781118560709
Print: 
ISBN-10 1-119-94189-XISBN-13 978-1-119-94189-7
Author(s): Grant, Robert M.
Publisher: Wiley
Copyright year: © 2013 Pages: 848
Description

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, a greater focus on strategy

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.