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Additional product details

eText: 
ISBN-10 0077498992ISBN-13 9780077498993
Print: 
ISBN-10 0073403172ISBN-13 9780073403175
Author(s): Argenti, Paul
Publisher: McGraw-Hill Higher Education
Copyright year: © 2013 Pages: 328
Description

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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