eTextbook
Corporate Communication, 6th Edition
ISBN-13: 978-0-07-340317-5 See more
Author(s): Argenti, Paul
Price Information
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Additional product details
eText:
ISBN-10 0-07-749899-2, ISBN-13 978-0-07-749899-3
Print:
ISBN-10 0-07-340317-2, ISBN-13 978-0-07-340317-5
Author(s): Argenti, Paul
Publisher: McGraw-Hill Higher Education
Copyright year: © 2013 Pages: 328
Description
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
