eTextbook
E-commerce 2013, Ninth Edition
ISBN-13: 978-0-13-273035-8 See more
Author(s): Kenneth C. Laudon; Carol Guercio Traver
Price Information
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-274442-2, ISBN-13 978-0-13-274442-3
Print:
ISBN-10 0-13-273035-9, ISBN-13 978-0-13-273035-8
Author(s): Kenneth C. Laudon; Carol Guercio Traver
Publisher: Pearson
Copyright year: © 2013 Pages: 912
Description
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
