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Additional product details

eText: 
ISBN-13 9780077426484ISBN-10 0077426487
Print: 
ISBN-10 0078029287ISBN-13 9780078029288
Author(s): Gamble, John; Thompson, Jr., Arthur; Peteraf, Margaret
Publisher: McGraw-Hill Higher Education
Copyright year: © 2013 Pages: 560
Description

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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