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eText: 
ISBN-10 128529095XISBN-13 9781285290959
Print: 
ISBN-10 1111972206ISBN-13 9781111972202
Author(s): Brigham/Ehrhardt
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 1200
Description

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Striking a balance between solid financial theory and practical applications, Brigham/Ehrhardt's FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 14e gives readers a thorough understanding of the essential concepts they need to develop and implement effective financial strategies. The book begins with a presentation of corporate finance fundamentals before progressing to discussions of specific techniques that are used to maximize the value of a firm. It also thoroughly explores the recent financial and economic crises and the role of finance in the business world and in readers' personal lives. With its relevant and engaging presentation, cutting-edge coverage, and numerous examples, FINANCIAL MANAGEMENT help readers become First in Finance.

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