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ISBN-10 0470911670ISBN-13 9780470911679
ISBN-10 0-470-53065-0ISBN-13 978-0-470-53065-8
Author(s): Czinkota, Michael, Georgetown University; Ronkainen, Iikka A., Georgetown University; Moffett, Michael H., Thunderbird School of Global Management
Publisher: John Wiley & Sons
Copyright year: © 2011 Pages: 746

The most up-to-date text in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government’s role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the text. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.