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ISBN-13 9780137153831ISBN-10 013715383X
ISBN-10 0-13-715375-9ISBN-13 978-0-13-715375-6
Author(s): John J. Wild; Kenneth L. Wild; Jerry C.Y. Han
Publisher: Pearson
Copyright year: © 2010 Pages: 512

For introductory International Business courses with the need for a brief, accessible text.

A comprehensive yet concise framework with unrivaled clarity.

International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.

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