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Additional product details

eText: 
ISBN-13 9781285317977ISBN-10 1285317971
Print: 
ISBN-10 113362751XISBN-13 9781133627517
Author(s): Czinkota/Ronkainen
Publisher: Cengage Learning
Copyright year: © 2013 Pages: 720
Description

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

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