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Additional product details

eText: 
ISBN-10 0135087023ISBN-13 9780135087022
Print: 
ISBN-10 0-13-504559-2ISBN-13 978-0-13-504559-6
Author(s): Philip Kotler; John T. Bowen; James C. Makens
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 720
Description

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.

THE most widely used Hospitality marketing text–this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

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