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ISBN-10 0136054366ISBN-13 9780136054368
ISBN-10 0-13-605421-8ISBN-13 978-0-13-605421-4
Author(s): Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
Publisher: Pearson
Copyright year: © 2009 Pages: 640

For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.