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ISBN-10 0133074684ISBN-13 9780133074680
ISBN-10 0133074676ISBN-13 9780133074673
Author(s): Alvin C. Burns; Ronald F. Bush
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 496

For undergraduate marketing research courses. The “nuts and bolts” of marketing research. Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.