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ISBN-13 9781118546956ISBN-10 1118546954
ISBN-10 1-118-35853-8ISBN-13 978-1-118-35853-5
Author(s): Kaplan, Jack M.; Warren, Anthony C.
Publisher: John Wiley & Sons
Copyright year: © 2013 Pages: 400

Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. The text is infused with the authors’ experience teaching, writing, and launching successful ventures. In the Fourth Edition, the authors have incorporated the most up-to-date content, addressing the enormous changes in the investment climate, stunning new applications for social networks, and the evolution of new business models. With updated themes, cases and features, Patterns of Entrepreneurship Management 4th Edition supports a greatly enhanced interactive learning experience that addresses the challenges, issues and rewards faced by entrepreneurs starting, growing, and exiting a venture.