Back to skip links

Additional product details

eText: 
ISBN-13 9780205698202ISBN-10 0205698204
Print: 
ISBN-10 0-205-69818-2ISBN-13 978-0-205-69818-9
Author(s): Robert H. Gass; John S. Seiter
Publisher: Pearson
Copyright year: © 2011 Pages: 384
Description

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.

This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Looking for this instead?

MySearchLab -- Instant Accesseresource
eResource (with eTextbook inside)
ISBN: 9780205833870
$36.00

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.