Back to skip links

Additional product details

ISBN-13 9780071054997ISBN-10 0071054995
ISBN-10 0-07-038546-7ISBN-13 978-0-07-038546-7
Author(s): Sayre, John; Morris, Alan
Publisher: McGraw-Hill Ryerson Ltd. Canada
Copyright year: © 2012 Pages: 512

With the CourseSmart eTextbook version of this title, students can save up to 50% off the cost of a print book, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy. CourseSmart is an online eTextbook, which means users need to be connected to the internet in order to access. Students can also print sections of the book for maximum portability. In writing the seven editions of Principles of Microeconomics, the authors have consistently focused on four guiding principles: to write as clearly as possible and avoid unnecessary jargon, to keep the emphasis on student learning, to avoid an encyclopaedic text, and to avert the problems of discontinuity that can creep in when too many authors become involved in different aspects of the book. This current edition continues to deliver the writing style and features that have defined it from its beginning. As pioneers of the idea of integrating the study in with the text, the authors are totally involved with all the ancillary material---study guide, answer key, instructors manual, test bank, and Connect to ensure consistency throughout. This approach delivers a careful integration between the texts and ancillary material and between micro and macro books that is truly unique in the industry. Nor is Sayre and Morris an adaptation of a US title, but is rather a book that was written and developed over many years of classroom testing in several Canadian universities and colleges.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.