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Additional product details

eText: 
ISBN-10 0077378644ISBN-13 9780077378646
Print: 
ISBN-10 0073512052ISBN-13 9780073512051
Author(s): Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
Publisher: McGraw-Hill Higher Education
Copyright year: © 2012 Pages: 448
Description

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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