Back to skip links

Additional product details

eText: 
ISBN-10 0205931537ISBN-13 9780205931538
Print: 
ISBN-10 0-205-85726-4ISBN-13 978-0-205-85726-5
Author(s): David Zarefsky
Publisher: Pearson
Copyright year: © 2014 Pages: 480
Description

A strategic approach to public speaking

Public Speaking: Strategies for Success is based on the premise that successful public speaking is strategic. Critical thinking and strategic planning are emphasized throughout the text. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Because public speaking is situation-specific, the author stresses the integration of theory and practice throughout the text. Students learn how to develop and apply strategies for speaking situations they will encounter throughout the rest of their lives. 

MyCommunicationLab is an integral part of the Zarefsky program. Key learning applications include MediaShare, assessment and sample speeches.

A better teaching and learning experience

This program will provide a better teaching and learning experiencefor you and your students. Here’s how:

  • Personalize Learning—MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment.

  • Improve Critical Thinking—Practical applications of critical thinking skills are emphasized throughout.

  • Engage Students—Challenging cases and examples encourage students to apply what they have learned.

  • Apply Ethics—Features throughout the book reflect the view that ethical issues are involved in every aspect of public speaking.

  • Support Instructors—A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.

  • Three Ways to Study
    with eTextbooks!

    • Read online from your computer or mobile device.
    • Read offline on select browsers and devices when the internet won't be available.
    • Print pages to fit your needs.

    CourseSmart eTextbooks let you study the best way – your way.